On August 3, Abdulaziz Alraeisi, the Director of the General Administration of Customs of Fujairah Emirate, led a team to visit the Southern Flame Retardant Electrical Equipment Industrial Park. Wu Zhengju, the Chairman of Southern Flame Retardant, Liao Houwei, the Vice President of Sales, Yang Fuming, the Assistant General Manager, and other senior executives of the company accompanied the visit and had a discussion.
First, Chairman Wu Zhengju extended a warm welcome to the UAE guests and gave a detailed introduction to the development status and strategic planning of Nanfang Flame Retardant.She said that under the guidance of the high-quality joint construction of the Belt and Road, Nanfang Flame Retardant will give full play to its advantages in new productivity, build an open, cooperative and win-win ecosystem for wire and cable manufacturing and new energy industry, and promote economic and trade exchanges between China and other countries in the world.The company is highly compatible with the UAE and the China-UAE (UAE) Industrial Capacity Cooperation Demonstration Park in terms of industrial demand and business development. It is expected to leverage the advantages of both parties to cooperate in the fields of international trade in wire and cable, new energy supply chain, etc., creating convenience for China's advantageous industries to "go global" and achieve mutual benefit and win-win results.
During the visit, the UAE partner and his party came to the production line to focus on understanding the production process, quality control process, and equipment progressiveness, and to intuitively experience the production process of the products.When visiting the product testing laboratory, professionals show the testing process of key indicators such as flame retardant performance and electrical performance of the product.The visit won praise from the Algerian delegation.
In the discussion session, the chairman of Nanfang Flame Retardant introduced the company's strategic planning, market expansion plan and future cooperation vision to the UAE side.The UAE customers also expressed their recognition and trust in the South's flame retardant cable products, and looked forward to deeper cooperation between the two sides in the future.
The layout of the construction of new factories and the development of new markets in the United Arab Emirates is an important measure for the company to promote its brand internationalization strategy under the framework of the Belt and Road Initiative.It will not only bring new growth points to the company, but also set a new benchmark for Chinese enterprises to invest and cooperate in the Middle East.The company will continue to uphold the core values of "integrity, harmony, passion, and innovation", adhere to the development concept of independent innovation and win-win cooperation, and provide better products and services to customers around the world.
In the future, Nanfang Flame Retardant will continue to actively respond to the national "the Belt and Road" initiative, strengthen cooperation and exchanges with countries and regions along the route, and promote the company's internationalization strategy to develop in depth.At the same time, the company will continue to increase its efforts in technology research and product innovation, enhance its brand influence and market competitiveness, and make greater contributions to the development of the global wire and cable industry.
